About BySierra
At BySierra, we believe jewellery should be as versatile as the people who wear it. Our mission is to create stylish, affordable pieces that can be worn for every occasion, whether you're dressing up for a formal event, heading to school, going out with friends, or keeping it casual day to day. We carefully curate collections that combine timeless elegance with modern trends, ensuring there is something for every style and personality. At BySierra, we want our jewellery to become a part of your everyday life, helping you feel confident, express yourself, and complete any look with ease.
About Sierra & Samara
Sierra ~ "I have always been passionate about entering the jewelry industry and creating pieces that feel personal and meaningful. My goal is to design and sell jewelry that represents me while also providing pieces that can be worn for every occasion. I want to build collections that are versatile, inclusive, and suited to a wide range of styles, so that everyone can find something that feels like their own."
Samara ~ "With over 24 years of experience in the jewelry industry, I am incredibly excited to be working alongside my daughter, Sierra, as we curate a collection that reflects her unique style, creativity, and vision. Jewelry has always been a part of our family's story, with generations of our family involved in the industry and a shared passion for beautiful designs and craftsmanship. As a third-generation member of a jewelry family, Sierra brings a fresh perspective and her own distinctive sense of style to this collection. It has been wonderful to see her ideas come to life, and I can't wait to watch where this journey takes her."